Imagine going to a Ford dealership and seeing a brand new, lowered and blown, bare metal Ford F-150 with custom 12-spoke red painted Boyd Coddington wheels, a trick vertical chrome grille, billet stacks and a hand-louvered tailgate… Anything's possible, and to prove it, SO-CAL Speed Shop unveiled a killer concept vehicle in the Ford Motor Co. display at the 2003 SEMA Show in Las Vegas-a 2004 Ford F-150 based on Shine's mind-blowing bare metal '34 pickup.

"Jimmy's truck had such an unbelievable impact on both the hot rod and corporate world that we got a call from Ford saying they wanted Jimmy's help hot-rodding the 2004 F-150," said Tony Thacker, former Vice President of Marketing at SO-CAL. Shine, the subject of a 6-page feature in a recent issue of retro culture authority ATOMIC magazine, says "with a little finessing, everyone can have a killer custom," and adds that "there's a new generation of rat rodders that totally digs this stuff. Heck, even the New York Times has written about this stuff."

So what else did "Shining" a F-150 entail? Installing a prototype SO-CAL lowering kit, Boyd Coddington custom made 12-spoke 20-inch wheels fitted with Toyo Proxies S/T tires, a custom brushed aluminum-look paint finish, installing hand-fabbed stainless steel side exhausts and a prototype Roush supercharger package. Shine also hand made a vertical-bar, early-Ford-style grille and punched louvers in the tailgate and quarter panels of the bed. It's a radical piece that was the talk of the SEMA Show.